Vision & Strategy
ASR is dedicated to safely producing the highest quality steel products for our customers, delivering them on-time and providing them with outstanding service. We are committed of being a responsible corporate citizen. It is our intention to operate ethically with all constituents, maintaining fair and honest relationships and to operate within both the letter and the spirit of the law. From the shop floors of all of our plants to the executive offices, ASR is devoted to achieving excellence in all we do on behalf of each stakeholder every day.

Strive and thrive constantly to upgrade ourselves and our products, to serve you the best. We are here to provide you desired safety against any calamity. Since inception our management has been making efforts to place ourselves in a competitive position in the steel industry by proactively responding even to specific needs of our customer.


ASR consistently outperforms the steel industry safety average by a wide margin. Our value proposition starts, first and foremost, with an unrelenting commitment to employee safety. Simply put, our approach to safety is more than a business objective; it is part of our operating culture. It is our number one priority, because what matters most is having our employees end their shifts as safely as they started.ASR has continued to earn significant recognition from industry trade associations and government agencies for its safety performance throughout the years.
Key Values
Here at ASR, our key values of safety, quality and productivity are the foundation of our business – while character and integrity are the pillars of our success. The company strives to hold itself to the highest ethical standards in order to serve the long-term best interests of all of our stakeholders.


ASR, our official policy is to take a planned approach to continuous improvement of our products, processes and services in order to meet or exceed our customers’ expectations 100% of the time. As a result of our commitment towards quality, our customers consistently rate ASR Number One in overall satisfaction, quality and delivery, according to independent customer surveys. And, as a testament to the level of quality produced by ASR.
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